Seller Info

Gray and white house with lights on at dusk

Pricing your home is  probably the most important decision a homeowner will make when selling  their home. We have an adage that we use, that the worst house in the  worst location priced correctly will have a bidding war. We realize this  is a very emotional decision but first and foremost this is a business  decision. Making a pricing decision based on emotions, generally leads  to pricing a home to high in price. The key thing to remember is that  you choose the price. Our job is a coach, we can advise you but the  decision is all yours.

Modern kitchen with white and gray cabinets and counters, wood floors, stone fireplace, and hanging light bulbs


 Our philosophy is  simple, at any given time there is a pool of buyers waiting for that new  home to come out, they have lost several homes in the past due to  waiting or underbidding. They are at the point that they can’t lose  another home. The fear of loss is a great motivator. When your house  comes on the market the first 10 days are critical. You want buyers to  bump into other buyers and create a sense of urgency for each of them.  How do you think pricing your home too high would affect those buyers?  

White and gray house on sunny day

BEWARE ...of agents who tell you a high price to get your listing
Most common pricing  objections heard from sellers, really have no relationship to value.  Some of the most common ones are: "Another Agent said it was worth  more.” "Our home is nicer than those houses.", and "People always offer  less than asking price.". Others include "We can always come down on our  price.” "We have to get that much out of our home.", "My neighbor was  able to get his price.", "Let's try it at our price for a month or so.",  "The buyers can always make an offer.", or "We paid more than that for  our home."

Obstacles to proper  pricing include incompetent Agents who will accept a listing at any  price the seller puts on it. Sometimes neighbors will lead the seller to  believe they got more for their home than they did. 

Brown couch and light brown kitchen

Should I Buy or Sell First?
There are several  factors that affect this decision. One is, do you have a certain amount  of money you need to profit from the sale of your home to make the move?  Another is, where you intend to go, how is the inventory of homes when  you looked? Have you seen things there you liked? Do you have down  payment to go ahead if you do find a home before you sell? Would you  consider taking an equity line of credit to get down payment funds if  you needed it?

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If you are looking in a  neighborhood where inventory is really an issue or you only like 1 out  of 50 homes you saw, you might want to consider buying first, but the  key in this situation is to base the move on netting a conservative  amount of money from the sale of your home, meaning if your home is  worth $450k would you consider netting 435k-440k? which is super  realistic and your worst case scenario. You may net more but if you got  this, would this work for you? Than feel comfortable buying first.  

Another scenario is  that for you to make the move, you must net from selling your home $450  and if not you cant swing it, but market value shows a price of  430-435k, we highly recommend selling your home first.  

When selling, then  buying price is important, but terms play a very important role. Taking  the $450k value scenario, and we get 2 offers one is $452k (over asking  price) but they need to move, be in 30 days vs. $448k, but if you want  to move in 30 or 100 days either is fine. Terms may sometimes out weigh  price. 

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